CEBU CITY, Philippines — PLDT Home, the leading provider of home fiber in Cebu City with nearly half of the local market, is marking Sinulog Festival 2026 by ensuring strong connectivity and helping bring communities together through shared festival moments.

Sinulog, a celebration deeply anchored in faith, culture, and community, remains one of the most significant and eagerly awaited festivals in the Philippines. Every year, millions of devotees, tourists, and returning Filipinos gather in Cebu City to pay homage to the Sto. Niño and participate in colorful street performances, religious observances, and cultural festivities that embody Cebuano heritage.

“Being the market leader in Cebu’s home fiber sector means showing up for the moments that matter most to Cebuanos,” said John Y. Palanca, Senior Vice President and Head of Consumer Business at PLDT. “Sinulog is a celebration of faith and unity, and dependable connectivity helps people share these experiences, whether they are celebrating in Cebu or following the festivities from anywhere in the world.”

Sinulog Festival Roadshow

As part of its Sinulog 2026 celebrations, PLDT Home launches a Sinulog Festival Roadshow on January 16, led by PLDT Home ambassador, actor, and TV personality Dominic Roque.

The roadshow brings PLDT Home closer to Cebuanos through multiple stops at key locations across the city, including PLDT Jones, SM City Cebu, Plaza Independencia, One Mango Place, and Fuente Osmeña Circle.

Keeping Festival-Goers Connected

From January 17 to 18, PLDT Home is rolling out various on-ground initiatives to support the Sinulog festivities, focused on providing convenience, care, and seamless connectivity throughout the celebration.

At the center of these efforts is the Fiber Fast Zone—an exclusive space where festival-goers can enjoy free high-speed WiFi, device charging stations, and a hydration area, offering a welcome break amid the vibrant festivities.

On January 18, the Fiber Fast Zone will also feature face painting activities and a mini concert showcasing local artists, highlighting PLDT Home’s commitment to supporting Cebuano talent and culture.

Supporting Community and Celebration

In addition to on-site activations, PLDT Home is extending support to Sinulog-related community programs and festival events through fiber connectivity and sponsorship initiatives.

The company is also launching a Sinulog Festival Sale, offering the Fiber Unli All Plan 1399 with free installation and a complimentary speed boost, making fast and dependable fiber internet more accessible to Cebuano households.

Complementing this is the newly introduced BFF (Broadband Free Forever) Promo, running from January 15 to April 15. The promo gives new subscribers the chance to win Free Broadband for Life—a first in the local telecommunications industry. New subscribers to any Home Fiber plan, including Fiber Unli All Plan 1399, will receive a raffle entry upon opt-in. Winners will be selected through an electronic raffle draw on April 23 under DTI supervision.

Connecting Cebu to the World

As Sinulog continues to draw visitors from across the Philippines and around the world, PLDT Home plays a key role in enabling festival moments to be captured, shared, and experienced in real time.

“Sinulog is not just Cebu’s celebration—it’s something people around the world look forward to,” Palanca added. “Through dependable fiber connectivity, PLDT Home helps ensure that every prayer, performance, and celebration can be shared far beyond the streets of Cebu.”

Through its continued support of Sinulog 2026, PLDT Home strengthens its leadership in Cebu—not only as a connectivity provider, but as a brand that champions culture, community, and meaningful shared experiences.

Festival-goers are invited to visit the PLDT Home Fiber Fast Zone during Sinulog 2026 to experience reliable fiber connectivity firsthand and sign up for the Fiber Unli All Plan 1399, available with special festival-exclusive offers.

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